Walls that did the work.
Eleven campaigns. Eighteen-plus states. One playbook — up to 1440 DPI transfer media, GPS-tagged execution, weatherproof walls that hold their color past the monsoon. Selected executions across FMCG, pharma, cement, hygiene, news, and tobacco categories.
Eleven brands. Eighteen-plus states.
The same execution playbook — surface prep, up to 1440 DPI transfer, GPS-tagged audit — applied across categories that don't forgive a fade.
Pharma wall presence at OTC scale.
Serving Life positioning needed wall presence in the same belts where pharmacies dispense Mankind brands every day.
up to 1440 DPI transfer media on chemist-adjacent walls across multiple states — readable, weatherproof, GPS-tagged proof per execution.
Newspaper visibility for villages that walk past it every morning.
Subscription depth in tier-3 UP demanded walls that doubled as a daily masthead — bright, branded, unmissable on the school-route wall.
Transfer media bonded to whitewashed storefronts across hundreds of villages. Three monsoons in, the masthead still reads.
Weather-grade brand proof on dust-prone construction walls.
Engineer's Choice positioning needed to survive the worst surface a wall medium can face — wet plaster, dust, monsoon overhang.
up to 1440 DPI transfer onto site-adjacent walls in a 14-state procurement audit. No flex, no vinyl, no peeling at three months.
Bold Hindi-first cues on toilet-block walls.
Rural hygiene push needed instantly readable cues at the moment of habit-change — toilet block walls, school surrounds, primary health centres.
Flat-color execution in Hindi script with the 100% germ-kill stamp. Color held through two rainy seasons without re-paint.
Depth-of-distribution proof on the kirana wall.
Fena needed shop-front recall in belts where the kirana wall is the brand catalogue.
High-traffic walls along weekly-market routes. Saffron-and-blue identity locked, no fade through summer.
Regional nutrition cues set in local script.
Bengal market called for Bengali-first wall art that didn't read as translated — local typeface, local color confidence.
Bengali-script transfer media on school-route walls. Mother-and-child illustration kept its color through the Bengal monsoon.
Highway-belt activation that survived truck-route grime.
Mach3 push needed walls along the NH corridor where the audience is in motion and the surface is exposed to diesel exhaust and dust.
up to 1440 DPI transfer with anti-fade pigment on dhaba walls, fuel-station compounds, and rest-stop blocks.
Heritage brand identity, contemporary wall execution.
An 1865 mark needed walls that read as institutional, not commercial — restraint, palette discipline, no shouting.
Editorial-style wall execution with monochrome restraint and the dated lockup intact. Reads as signage, not advertising.
Electrical category wall presence across trade clusters.
Fybros needed wall presence in the wholesale electrical clusters where the buyer is the electrician, not the consumer.
Compact, spec-forward wall art with the product silhouette at trade-recognizable scale. Painted near hardware-market entries.
Dairy category trust signals at the kirana wall.
Pure desi ghee category sells on trust — a yellow-and-red wall by the dairy kirana does the work that a TV spot doesn't reach.
High-traffic walls near dairy retail clusters. Saffron palette held color through harvest-season dust.
Regulated category wall execution at regional scale.
A regulated category called for restrained, compliant wall execution — readable identity, no over-claim, statutory clearance honored.
Tier-3 wall rollout with statutory compliance built into the artwork. Wall presence without the regulatory exposure of flex.
Pickastate, we'llputitonthewall.
Same playbook, your brand. Tell us the geography, the audience, and the goal — we'll come back with a wall-by-wall plan, GPS-tagged deliverables, and audit-grade proof at the end of every campaign.